Fujima Chihiro started working as a volunteer in Ishinomaki in May 2011. Thereafter, after visiting Ishinomaki several times on weekends, she was told by the current organization to think of ways to increase the population traveling to and interacting with Ishinomaki and its community. In October 2011, she moved to Ishinomaki, and is involved in various programs ranging from preserving memories and telling stories of the disaster, and implementation and planning of study trips.