After graduating from university, Murashima Hiroko worked as an instructor at a children’s hall, and agricultural and fishing industries. She entered Ishinomaki in April 2011 after the Great East Japan Earthquake, as part of a Hokkaido NPO, helping disaster-affected victims with transportation to hospitals, bathing and shopping. One year later, after her NPO ended its project in Ishinomaki, she stayed on, creating a local NPO in Ishinomaki to continue her activities. She hopes to make Rera a new form of asset deeply rooted in Ishinomaki after the Great East Japan Disaster.